Pantone’s new Color of the year has a courageous presence that encourages personal inventiveness and creativity. Color masters Pantone recently has announced Veri Peri as their Color of the Year 2022. The ‘periwinkle blue hue’ with vivid red undertones has…
Author: ed
Design Podcasts
Ideas come from everywhere and anywhere. One of my most relaxing sources for inspiration is listening to podcasts. Great design is delightful and magical and most of the time invisible. Days after my post about a book I self-published, about…
Language of Color
Color is risky business Because color is so subjective, it can easily lead to difficult remarks like the one above. There are safe colors embedded in the brand if it is well established. What do you do when it’s a…
House Belongs To The Government-Book Publishing
Designing and self publishing a book Its funny how things turn out. I am first and foremost a photographer, a career which developed my sense of composition, design and story. As life carried me along, I found myself increasingly specifying…
Power Vision Coaching and Consulting
HooPmedia created a custom web design and WordPress Theme, branded elements and new photography to set PowerVision Coaching and Consulting a notch above the competion. A review of existing tools and accounts led to a simplification of services. A busy…
Australian Eco-Tech Solutions Landing Page
To launch the new product line a landing page was required to help support supplier meetings, develop new markets and invite customers. Andrew Beveridge, a brillant entrepreneur with global connections in the education marketplace saw an opportunity to leverage his supplier…
Toll-gate on the information highway
Remember HyperCard? Inspiration for the world wide web and the freedom of information! HyperCard shipped with the launch of the Macintosh SE in the spring of 1987. See the product shot I did for Apple Canada. That combination of personal…
HyperCard
Before the World Wide Web did anything, HyperCard did everything. On photography assignment for Apple Canada in 1987, I had opportunity to play with the new Macintosh SE and I never looked back. I was so empowered by Macintosh, HyperCard and their…
SNAC time: Branding with Content Management Systems
Part 5 of 5, SNAC time for your brand-Content Getting your brand online requires coding your information so browsers can display it properly Content Management Systems (CMS) are designed to help you write your web content without having to learn…
SNAC time Branding Internet Access
Part 4 of 5, SNAC time for your brand-Access It should come as no surprise that in order to have an online brand you need an Internet Service Provider (ISP) to grant access to the Internet. As a small business…
