Pantone’s new Color of the year has a courageous presence that encourages personal inventiveness and creativity.

Color masters Pantone recently has announced Veri Peri as their Color of the Year 2022. The ‘periwinkle blue hue’ with vivid red undertones has since become the most talked-about shade of the season.

PANTONE 17-3938 Very Peri

“We first did color of the year to get people talking about (the role of) color,” she said. “And once you get them talking about it, you then create a buzz and the realization hits them: color is such an integral part of our everyday lives, but we take it for granted.”

-Pantone Color Institute’s Executive Director Leatrice Eiseman

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