Part 3 of 5, SNAC time for your brand-Name

Your web sites domain name stakes your claim in the Internet and defines your brand online.

It is important to set it up properly at the very beginning to avoid problems, exorbitant fees and unnecessary complications later on. A well thought out domain name and service will provide great visibility on the net and flexibility to grow your business effectively.

Steps to create your domain name

1. Choose a name
2. Select a top level domain eg: .com, .org, .net… (Try it out here or here)
3. Verify that the name is available and repeat until you have a combination that works for your brand
4. Purchase and register the domain name from a reputable Registrar

There is a service fee for creating the initial record and an annual renewal fee as well. The important thing to keep in mind is that this is a separate service from the other SNAC components of your online brand.

PLEASE NOTE: The net is filled with marketing offers of free domain names with your new website like this example:

Clearly this means that on renewal 12 months hence you will have to pay the Registrar as well as the Server Host their regular fees. There may also be additional charges for privacy and security that other Registrars include for free so you need to do your homework before you proceed.

Sometimes its better to just keep things simple and let an expert team review and execute your plan a few times a year. A small business branding makeover (SBM) from HooPmedia might make sense for your brand.

Ask about HooPmedia’s SBM »

SNAC: Branding with Content managers