Part 5 of 5, SNAC time for your brand-Content
Getting your brand online requires coding your information so browsers can display it properly
The top CMS you should understand
- Web Templates from your ISP or Web Host
Bundled web templates are a fast and easy way to get started. These basic tools are like questionnaires you fill out and when done reveal a website. They can be helpful setting focus and get you running quickly however they are generic so your competition may be using them as well. Your brand needs to differentiate and probably needs flexibility that these templates do not provide.
WordPress Themed CMS
WordPress is the most popular CMS on the Internet with 14% of pages using it. Not just a blogging tool WordPress is a very friendly yet sophisticated web publishing system. There are thousands of themes and capability plug-ins available in free or premium formats. WordPress.com offers free hosting packages to get you started. WordPress is used by BBC America, New York Times and Georgia State University
JoomLa Themed CMS
Joomla is a very popular CMS tool for Internet Design companies as it helps them create unique sites very quickly while providing page editability for non coding end users. There are thousands of themes and capability plug-ins available in free or premium formats. Joomla is used by eBay, United Nations and IKEA
Drupal Themed CMS
Drupal is probably the most powerful of the CMS mentioned and is favoured by developers who need highly advanced tools. There are thousands of themes and capability plug-ins available in free or premium formats. Drupal is used by The Economist, Examiner.com and The White House.
Sometimes its better to just keep things simple and let an expert team review and execute your plan a few times a year. A small business branding makeover (SBM) from HooPmedia might make sense for your brand.
Review all the SNAC for branding articles.