Part 4 of 5, SNAC time for your brand-Access
It should come as no surprise that in order to have an online brand you need an Internet Service Provider (ISP) to grant access to the Internet.
As a small business you may start out using a residential account to browse the web and edit your online presence. When it comes time to move into an office or hire staff a Business Internet account will come into play. Depending on how you initially set things up you may find yourself having to migrate email accounts, domain names and content.
Not all connections to the Internet are equal
Please understand how your choice of ISP can affect the development of your online brand. The list below describes the most common types of connection.
- Fiber: fiber-optic cabling, superior performance and most expensive
- DSL: traditional telephone lines, least expensive
- Cable: standard television cable lines, most popular but can slow down at peak hours
- WiFi: public access points such as coffee shops and malls, not secure so be very cautious
Small Business Internet Access ISP checklist:
- Reliability (99.9% up-time)
- Bandwith (High speed without data caps)
- Service Level Agreement and equipment leases
Purchase only what you need to access the net and consider obtaining the remaining SNAC components; your domain name, content management system and web server from the best suppliers possible. If you choose to buy the marketing package with your ISP be sure you understand the terms and renewal fees for each SNAC component and flexibility should you decide to change anything mid contract.
Sometimes its better to just keep things simple and let an expert team review and execute your plan a few times a year. A small business branding makeover (SBM) from HooPmedia might make sense for your brand.
SNAC: Branding with Content managers