Author: Geo

Design Podcasts

Ideas come from everywhere and anywhere. One of my most relaxing sources for inspiration is listening to podcasts. Great design is delightful and magical and most of the time invisible. Last week I wrote a post about a book I

Posted in Tools, Wondering Tagged with: , ,

Language of Color

Color of the Year Marsala

Color is risky business Because color is so subjective, it can easily lead to difficult remarks like the one above. There are safe colors embedded in the brand if it is well established. What do you do when it’s a

Posted in Creative Direction, Customizing, Design, Development, Tools Tagged with: , , , , ,

House Belongs To The Government-Book Publishing

Cover HBTTG

Designing and self publishing a book Its funny how things turn out. I am first and foremost a photographer, a career which developed my sense of composition, design and story. As life carried me along, I found myself increasingly specifying

Posted in Case Study, Design, Portfolio, Print Tagged with: , , , ,

Power Vision Coaching and Consulting

HooPmedia created a custom web design and WordPress Theme, branded elements and new photography to set PowerVision Coaching and Consulting a notch above the competion. A review of existing tools and accounts led to a simplification of services. A busy

Posted in Branding, Case Study, Creative Direction, Responsive Web Design, Web Sites, Wordpress Tagged with: , , ,

Australian Eco-Tech Solutions Landing Page

Mobile "Home" page for AET landing page

 To launch the new product line a landing page was required to help support supplier meetings, develop new markets and invite customers.  Andrew Beveridge, a brillant entrepreneur with global connections in the education marketplace saw an opportunity to leverage his supplier

Posted in Case Study, Creative Direction, Portfolio, Web Sites Tagged with: , ,

Toll-gate on the information highway

HyperCard-Home

Remember HyperCard? Inspiration for the world wide web and the freedom of information! HyperCard shipped with the launch of the Macintosh SE in the spring of 1987. See the product shot I did for Apple Canada.  That combination of personal

Posted in Ancient History Tagged with: , , , , , , , , , ,

HyperCard

Mac SE with HyperCard

Before the World Wide Web did anything, HyperCard did everything. On photography assignment for Apple Canada in 1987, I had opportunity to play with the new Macintosh SE and I never looked back. I was so empowered by Macintosh, HyperCard and their

Posted in Ancient History Tagged with: , , , , , , , , ,

SNAC time: Branding with Content Management Systems

Part 5 of 5, SNAC time for your brand-Content Getting your brand online requires coding your information so browsers can display it properly Content Management Systems (CMS) are designed to help you write your web content without having to learn

Posted in Branding, Technical Marketing Tagged with: ,

SNAC time Branding Internet Access

Part 4 of 5, SNAC time for your brand-Access It should come as no surprise that in order to have an online brand you need an Internet Service Provider (ISP) to grant access to the Internet. As a small business

Posted in Branding, Technical Marketing Tagged with: ,

SNAC time: Branding your web Name

Name your Brand

Part 3 of 5, SNAC time for your brand-Name Your web sites domain name stakes your claim in the Internet and defines your brand online. It is important to set it up properly at the very beginning to avoid problems,

Posted in Branding, Technical Marketing Tagged with: ,